- Concept: If the price of a good falls, people buy more of it. If the price rises, people buy less.
- Why? Because of substitution effect (people switch to cheaper goods) and income effect (lower prices make people feel richer).
Example:
- If pizza costs $10, people buy 100 pizzas.
- If price drops to $6, demand rises to 150 pizzas.
Graph:
- Price on Y-axis, Quantity on X-axis.
- Demand curve slopes downward (left to right).
Key Insight: Demand curves always slope downward due to inverse relationship between price and demand.